Marketing and Outreach Committee

Membership // Committees // Marketing and Outreach Committee

The Marketing and Outreach Committee aims to engage current and future members to foster relationships, leveraging ZRA's strong reputation as a professional supportive organization.

Current publications and materials that we use for outreach are:

Introductory letters, both in English and in Spanish
Brochures, one written in English and one written in Spanish
Banner in English
Postcard in English

Current Goals & Projects

Create a Non-ZRA List of facilities to reach out to with Outreach Materials.
Create an International Non ZRA Membership List of facilities to target.
Take ZRA on the road and table at other conferences to help recruit new members.
Create new marketing materials, such as a ZRA tablecloth and ZRA branded stickers
Add a link to ZRA in our work email signatures.
ZRA branded swag for 2026!

Future Projects/Ideas:

Add additional languages to outreach materials.
Marketing targeted towards younger folks such as college level students with an Intern program.

Marketing & Outreach Committee Resources

ZRA Membership Map

See our membership map here.

Published: 2022-03-28

Marketing & Outreach Committee Members

Committee Chair

Laurie Patel

Senior Manager of Records and Registration

Steinhart Aquarium, California Academy of Sciences

lpatel@calacademy.org

415-379-5437

Leader since 2024
Committee Vice-chair

Lisa Trusty

Zoo Registrar

Louisville Zoo

lisa.trusty@louisvilleky.gov

502-238-5332

Leader since 2023