Strategic Planning Committee

The Strategic Planning exists to manage the planning process and then to write the strategic plan.  In-between planning phases, this committee is dormant.  If you have any questions about a current strategic plan, please reach out to the ZRA President.

Current Goals & Projects

Work has begun on ZRA's next Strategic Plan!  The SPC has reviewed the Association's progress on their current goals and issued a new survey to the membership.  The survey results will be shared at the upcoming conference.  The 2025 Z-CAP session (ZRA Committee Action Planning session) will be focused on brainstorming new goals.  2026 will be focused on writing the new plan.

Strategic Planning Committee Resources

Strategic Planning Committee Members

  • Committee Chair

    Shelly Roach

    Registrar

    Columbus Zoo & Aquarium

    shelly.roach@columbuszoo.org

    614-645-3429

    Leader since 2025

  • Committee Vice-chair

    Deniele Brown

    Registrar

    Akron Zoological Park

    D.Brown@akronzoo.org

    330-375-2550 ext 7217

    Leader since 2025

Committee Members

Andrea Echeverry-Alcendra, Biologist

Indianapolis Zoological Society (Indianapolis Zoo) - Global Center for Species Survival (GCSS)

Member since 2025

Jenifer Joseph, MBA

none

Member since 2025

Amie Bialo

Seattle Aquarium

Member since 2025

Lillian Moore, CRA

Saint Louis Zoo

Member since 2025

Karly Hurst

Zoo Miami

Member since 2025

Stephanie Eller

Philadelphia Zoo

Member since 2025

Mindy Waisglass

Toronto Zoo

Member since 2025

Jennifer Wilson

Omaha's Henry Doorly Zoo & Aquarium and Lee G. Simmons Wildlife Safari Park

Member since 2025

Kristy Edelen

Georgia Aquarium

Member since 2025

Vickie Edel

Audubon Nature Institute

Member since 2025

  • Prior Members
  • Contact Us

    General

    Shelly Roach, President

    Columbus Zoo & Aquarium

    P: 614-645-3429

    F: 614-645-3465

    shelly.roach@columbuszoo.org
    Membership Chair

    Vickie Edel, Chair

    Audubon Nature Institute

    P: 504-212-5369

    vedel@auduboninstitute.org
    Professional Development

    Rae Lynn Haliday, MBA, CRM/CIGO, FAI, Chair

    Saint Louis Zoo

    P: 314-646-4572

    F: 314-647-7969

    haliday@stlzoo.org

    Amie Bialo, Vice Chair

    Seattle Aquarium

    P: N/A

    a.bialo@seattleaquarium.org
    Web Site Manager

    Sherie Bradley

    Houston Zoo

    P: 713-533-6627

    sbradley@houstonzoo.org

    ZRA connects, trains and empowers the community of zoo and aquarium registrars.

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